P R A N C I N G M O O S E . C O M
D A V E ' S   V O L V O   P A G E
PrancingMoose.com, Dave's Volvo Page.

S L I D E   S H O W   W I L L   B E G I N   A U T O M A T I C A L L Y   I N   A   M O M E N T

CONTACT                 UPDATED: June 19, 2018     
Payments and Policies
New Items
Cool Volvo Products 240 Modes & Fixes

davebarton.com prancingmoose.com 240turbo.com
Volvo Stickers Volvo SteeringWheel Labels
Volvo Wire Harnesses Volvo Harness Parts, Terminals, Connectors.
Volvo Prancing Moose Stickers Other Car Stickers Volvo Relays and Sensors.
Volvo 960 coil harness repairs.
Volvo Underhood, Body and Chassis Sticker and Labels Volvo 240 Window Scrapers 740, 760, 780 Turbo Boost Faces
Volvo Custom Black or White Faces.
Volvo Adjustable Voltage Regulators Volvo 740/940 Window Scrapers 740, 940 odometer repair gears and instructions.
Volvo 240 Odometer Repair Gears and Instructions.
Prancing Moose, Volvo R-SPORT Horn Buttons, replica Alpina horn buttons Volvo Group A Racing Videos Volvo Group A Racing Articles Classic Auto Air Condition Conversion 240 Hydraulic Clutch 4 Speed Fan Controller Project
Volvo Meet Photos. Electric Fan Diagrams Volvo tropical fan clutches SoCal Area Salvage Yards Side Markers on 240s and 740s Modified 240s
Unleaded Race Fuel at the PUMP B26FT Stroker Build Volvo Vacuum Diagrams Dave's 245 Specs Used Volvo Stuff 240 big brakes
R-Sport apparel from Cafe Press
Prancing Moose Apparel from Cafe Press 240 Modes & Fixes Favorite Links
TechnologySquared
TicketsandBadges.com

Prancing Moose Stickers and Labels CLICK HERE

Items in these pages displaying this symbol are
NO LONGER AVAILABLE.
As of April 2018
Volvo Trademark Holdings has ordered the REMOVAL OF ALL PRODUCTS available for sale from this site
  with any Volvo brand image.


I've received a lot of emails from Volvo enthusiasts all over the world asking why I can no longer offer labels with a Volvo logo.  
Hopefully this notice will answer your questions.

I have been a Volvo enthusiast and avid supporter of Volvo Cars for over 30 years. For more than 12 years I served as the president of the Southern California chapter of Volvo Club of America (VCOA). Over the years I have organized a lot of Volvo-related meets, events and shows, many of them involving or coordinating with Volvo Public Relations Management from Volvo's offices in Irvine, California.  Since 2005 the Volvo Prancing Moose (and many other labels) has been a very public image and Volvo Cars was very aware of it's scope and popularity among so many Volvo enthusiasts.
Since these stickers fostered positive relations between Volvo and Volvo car owners, there was never a hint of an objection.


I'm certainly not getting rich making old Volvo stickers that can't be obtained anywhere else, but it has been something I'm really good at and I have really enjoyed being able to help support Volvo owners and enthusiasts all over the world.

After more than 13 years of Volvo offering silent approval,
Volvo Trademark Holdings in Sweden has now hired attorneys in the USA to order me to stop.

Volvo states the use of their logo on a stickers or label in these pages (i.e.; prancing moose, vintage engine/body labels, replacement steering wheel overlays, grill overlays, etc.) is a THREAT to their BRAND. 
Prior to this, Volvo has never attempted to contact me with any objections or concerns.  I would certainly have welcomed such a discussion had they done so.
Many attempts have been made to contact Volvo for a discussion, but Volvo has REFUSED to discuss this.

In my opinion Volvo Cars has received a great benefit for many years by having an enthusiastic community of passionate Volvo owners. Such a fan base provides for a lot of free advertising and keeps a new car maker relevant to older Volvo owners.  Without such a fan base, they can only survive by finding new customers who have never considered a Volvo before. It is my sincere belief that Volvo will greatly suffer by alienating this loyal fan base.
I believe Volvo is discarding their heritage.


So am I a threat to the Volvo brand?
  I agree that Volvo may protect and prohibit the use of their trademark on any unauthorized product. It's there brand and they can do anything they want.
As a result, all such products  are no longer available from my web page.  I know this ban will bring substantial harm to many Volvo owners and enthusiasts who have depended on my products to restore theit cars.
Volvo Cars must know that this action will also bring harm to their own reputation and customer base.


The brand logo on the front of your Volvo or on your steering wheel is important to a Volvo owner, because it suggests to everyone who sees it that either:
1. Volvo builds quality cars . . .
or 2. Volvo is unable to offer a nice looking emblem that lasts. 
This may not mean a lot to owners of other car brands, but there are a lot of Volvo owners who have a PASSION for their cars that I know is very different from most other car brands.

So it is good enough that Volvo tells their customers of 2008-2017 cars just to buy a new steering wheel if they want a new Volvo emblem? That new emblem is just one of the more popular items that I can no longer offer.

Here's an article published by Hemmings a week after I removed the Volvo products:
https://www.hemmings.com/blog/2018/04/10/prancing-moose-creator-sent-cease-and-desist-letter-by-volvo/
(Read the comments below the article too)

One of the comments to this article summed up this situation and a hopeful outcome better that I ever could have, so I'll post it here:

by Bob Austin, former head of public relations for Volvo Cars (USA).
April 10, 2018

"I had the good fortune to work for Volvo for more than 30 years, both on the car side and on the Corporate side. While I am no longer employed by Volvo, I can tell you somethings about the company and about trademark work. The Volvo trademark is not owned by the Chinese Company. The trademark is held by the Volvo Trademark Holdings Company….as the trademark is used both by Volvo Cars and by the trucks, buses, construction equipment, and marine and industrial engines of the companies inside of AB Volvo (who used to own the car company)."

"They formed the trademark holding company because all of the companies using the Volvo name want to see it protected. Trademark Holdings has law firms that do scour the world looking for infringements and violations. When they find one, they send a cease and desist letter. That is their job. And to be honest, we all benefit from that because when you buy a part in a Volvo branded box….it should be a Volvo part that meets the company’s quality standards, etc."

"David, I have always love your prancing moose badge. I think all of my friends at Volvo Cars NA here in the states always felt it was produced out of love and a with a sense of humor that Volvo lovers all share. The Trademark Holdings people probably did not analyze the badge, they just found it and sent a letter…the way they always do."

"While this is not an official recommendation, I would suggest your respond politely to their cease and desist letter and tell them the facts: you have been producing this design for decades, Volvo Cars staff in the US have seen it on literally thousands of occasions and no none has ever taken issue with it, and it is meant to build esteem for the Volvo brand as opposed to harming it. I would then ask them for an exception to grant you a license to continue producing items with this design, as you have been for all these years."

"I cannot guarantee the outcome, but it would seem to be a reasonable request as it not hurting the Volvo brand name in any way, nor is it costing any of the corporations any income. If anything it is showing that the company has a good sense of humor and realizes that it has a huge following around the world!"

"They are not trying to be mean and vindictive, they are just doing their job. And it has nothing to do with either Sweden or China. It is just good business to have people protecting your trademark."


If you have been a customer of mine for any length of time, you may have appreciated the options I've offered to help keep your Volvos looking nice. Volvo has had a history of quality control problems with their exterior and interior body emblems for a long time. These are issues that anyone still loyal to Volvo has either learned to accept or found a way to fix them on their own. One embarrassing problem began with their overall grill change in 2009 to the large 3D round iron logo. The blue "VOLVO" emblem would delaminate and fall off after as soon as a couple years.

After receiving many emails from Volvo owners requesting a solution, I developed an inexpensive replacement grill emblem overlay. Customers reported they loved them and many said they looked better than original. Volvo did eventually recognize the problem and answered with a replacement grill sticker of their own, which began at about $35. Then I began receiving emails from Volvo owners who reported those new factory replacement stickers were falling apart in a year or so, same as the originals. Those stickers then began showing up everywhere for about $3 and Volvo dealers have reportedly been giving them away in order to reduce customer complaints. 

Then the same thing happened with the blue "VOLVO" emblem on steering wheels on all 2008 to 2016 models. After again receiving numerous requests, I developed a replacement overlay label for those too.  Customers who reportedly complained to Volvo about the defect have told me Volvo's only recommendations to fix this issue has been to replace the steering wheel or airbag assembly at the customer's expense.  It should not surprise you to find out that many Volvo dealers eventually developed a very strong interest in items like this to fix customer cars and to restore emblems on used Volvo car inventory.

Here's a really good post to read on this subject. The author discusses the repeated failed front grill emblems on his Volvo.  I'm disappointed that Volvo isn't doing more to address something like this.  But it certainly explains why my products became so popular.
http://forums.swedespeed.com/showthread.php?210519-Volvo-Extends-Warranty-on-grille-logo

Are these quality control problems enough to drive a Volvo owner to another car brand?  It may be a culmination of issues, but for some, YES, I certainly think so.  That's certainly not something I want to see happen, but clearly I am NOT the one in control of THAT.  Volvo is.

I had a hope that someone at Volvo would eventually return my many messages or call me.  This is clearly NOT going to happen. They are now fully aware of the situation and they have made a decision to ignore me and all of the Volvo enthusiasts like me who have attempted to talk with them.


I have attemped repeatedly to contact Dean Shaw, VP of Corporate Communications (the closest thing to Public Relations), in hopes of fostering some discussion about this situation, however all requests for communication have been ignored so far.  Dean Shaw is listed in the Volvo Cars USA web pages as the one to contact with trademark questions.  I have also sent contact requests through Volvo's web pages to no avail.

When I called the law office in the U.S. in April 2018 (who was hired by Volvo Cars to issue the cease and desist notice), I made a formal request to be contacted by Volvo regarding my wish to discuss licensing, permissions, etc.
On April 18, 2018, I received a response from the attorney that she had a message from Volvo Cars.

Volvo's Message: VOLVO IS NOT INTERESTED IN ANY DISCUSSION.

  Clearly from the numerous emails I have received and continue to receive every day, many will miss the products or options that I can no longer offer to Volvo enthusiats. If this concerns you then you may want to mention it to a Volvo retailer or to Volvo corporate if you can actually make contact with anyone there who might listen.

Volvo Cars USA
1 Volvo Drive
Rockleigh NJ 07647 USA
Main: (800) 458-1552
Customer Service: (800) 550-5658
Ph: +1 201-768-7300
CONTACT INFORMATION BELOW:
https://www.media.volvocars.com/us/en-us/contacts

http://www.elliott.org/company-contacts/volvo/
https://www.volvocars.com/intl/footer/contact-us

  I know this situation has impacted a lot of people? Google Analytics tells me this page has historically averaged 40,000 page views per month. Since this situation began on April 2, page views have jumped over 140% to 100,000 page views per month.  I appreciate the concern and attention Volvo enthusiasts around the world have paid to this situation and the level of importance they consider it to be.  Your support is certainly heartfelt and very appreciated.
Thank You!
- Dave Barton -



Understanding how the Prancing Moose came into being.
Prancing Moose History 101:  When the XC90 debuted in 2003, Volvo was busy organizing a number of test drive events, where quite a few Volvo fans (including me) came out to see and test-drive the new SUVs on fast cone slalom courses.  Volvo was showing off their new and advanced Dynamic Stability Traction Control (DSTC), a first of its kind for an SUV.  Most courses allowed us to drive the cars by ourselves as many times as we wanted. Lots of good fun. One of the courses was a special slalom, where a professional driver would take a carload of folks in the new SUV, accelerate quickly to about 60 mph, and while keeping his foot firmly planted on the gas... to the floor, he would then crank the wheel as fast as he could one direction, then the other through a tight set of cones.  This maneuver simulated the sudden high-speed avoidance of an obstacle in the road, such as a moose (of course). Volvo was calling this course the "Moose Avoidance Test."  The DSTC was truly an amazing feature in this test.  Many other tall vehicles would have certainly become unstable and possibly lost control, spun out or even rolled over during such an extreme maneuver, but Volvo's DSTC took over the throttle and brakes and kept the big SUV in perfect form without a hint of trouble. Even with the driver's foot to the floor, we could feel how the DSTC aggressively controlled the throttle and all four brakes, each brake independently, to keep the vehicle straight and stable.  The result was the vehicle exiting the course, still at 60 mph plus, with perfect composure. This stuck in my mind as a remarkable event and something no other SUV at the time would dare try without a full roll cage and everyone in helmets.  

Volvo Prancing Moose Stickers. Dave'a Volvo Page.Volvo Prancing Moose Stickers. Dave'a Volvo Page.Then in January 2005, when Volvo began showing one of their special concept XC90s at car expos, I spotted one of them at the Los Angeles Car Expo sporting a blue and yellow moose sticker on its fender (see photo at right >>>). It was a cartoon-like standing moose profile.  It got a lot of smiles from the crowd.  I instantly thought of designing the Prancing Moose. It would be a parody of the Ferrari prancing horse and it would find its way onto my Volvo wagon for the next show.

<<<  I designed the first set of Volvo Prancing Moose stickers in January 2005, which immediately went on the fenders of my 245 (<<< see photos at left) for the 2005 SoCalEuro Meet in Anaheim, California. The response to those stickers from attendees was a big surprise. Photos were turning up in web pages and magazines.  I began receiving many requests for that sticker, so I began making a few. I never expected it would become popular, but it did, nor did I expect anyone would ask me to make some, but they did. 

Now I have more styles than I can count.  So if you own a Volvo and have a sense of humor, I think these stickers are a requirement.  If you seldom smile while driving, adding one to your car will fix that.  And as you can see, they are also available for our SAAB cousins and many other makes of cars now HERE.  Prancing Moose stickers are turning up on many cars, trucks, motorcycles, helmets, and even buses!


Prancing Moose Stickers and Labels CLICK HERE


davebarton.com prancingmoose.com 240turbo.com Contact Us
Shopping Cart
New Items Cool Volvo Products Volvo Stickers Steering Wheel Labels Prancing Moose Stickers
Body/Chassis Labels
Other Car Stickers
Volvo Wire Harnesses
Harness Parts/Connectors
Coil Repair Harnesses
Volvo Relays
240 Window Scrapers
740/940 Scrapers
740 Turbo/Boost Faces
Volvo Gauge Faces
Adj Voltage Regulators
Horn Buttons
740 Odometer Repair
850 Odometer Repair
240 Odometer Repair
240 Hydraulic Clutch
Classic Auto Air AC 4 Speed Fan Controller Limited Slip Read Ends 240 Mods and Fixes
Group A Racing
Electric Fan Diagrams
Tropical Fan Clutches
Modified 240 Favorites
Side Marker Lights
SoCal Salvage Yards
Unleaded Racing Fuel
B26FT Stroker
245 Spec Page
Vacuum Diagrams
Used Stuff
240 Big Brakes
R-Sport Apparel
Prancing Moose Apparel
Favorite Links
Ordering Instructions Policies Payments Shipping Returns
Online Payments