|UPDATED: May 20, 2022 CONTACT|
|Prancing Moose Stickers and Labels CLICK HERE|
Items in these pages displaying the VOLVO SAD FACE and NO LONGER AVAILABLE.
how the Prancing Moose came into being.
Prancing Moose History 101: When the XC90 debuted in 2003, Volvo was busy organizing a number of test drive events, where quite a few Volvo fans (including me) came out to see and test-drive the new SUVs on fast cone slalom courses. Volvo was showing off their new and advanced Dynamic Stability Traction Control (DSTC), a first of its kind for an SUV. Most courses allowed us to drive the cars by ourselves as many times as we wanted. Lots of good fun. One of the courses was a special slalom, where a professional driver would take a carload of folks in the new SUV, accelerate quickly to about 60 mph, and while keeping his foot firmly planted on the gas... to the floor, he would then crank the wheel as fast as he could one direction, then the other through a tight set of cones. This maneuver simulated the sudden high-speed avoidance of an obstacle in the road, such as a moose (of course). Volvo was calling this course the "Moose Avoidance Test." The DSTC was truly an amazing feature in this test. Many other tall vehicles would have certainly become unstable and possibly lost control, spun out or even rolled over during such an extreme maneuver, but Volvo's DSTC took over the throttle and brakes and kept the big SUV in perfect form without a hint of trouble. Even with the driver's foot to the floor, we could feel how the DSTC aggressively controlled the throttle and all four brakes, each brake independently, to keep the vehicle straight and stable. The result was the vehicle exiting the course, still at 60 mph plus, with perfect composure. This stuck in my mind as a remarkable event and something no other SUV at the time would dare try without a full roll cage and everyone in helmets.
Then in January 2005, when Volvo began showing their special concept XC90 at car expos, I spotted one of them at the Los Angeles Car Expo. It was sporting a shield sticker with a moose profile on its fender. That sticker got a lot of smiles from the crowd. I instantly thought of designing the Prancing Moose as a parody of the Ferrari prancing horse and it then found its way onto my Volvo wagon for the next show I attended.
<<< I first designed these Volvo Prancing Moose stickers in January 2005, which immediately went on the fenders and tailgate of my 245. I then attended the 2005 SoCalEuro Meet in Anaheim, California. The response to those stickers from attendees was a big surprise. Photos were turning up in web pages and magazines all over. People tracked me down and I began receiving many requests for that sticker, so I began making a few. I never expected it would become so popular or something others would want, but it did.
Now I have more styles than I can count, many based on suggestions or requests. So if you have a sense of humor, I think these stickers are a requirement. If you no longer smile as much while driving, adding one to your car will fix that. And as you can see, they're also available for many other makes of cars in this page HERE. Prancing Moose stickers are turning up on many cars, trucks, motorcycles, helmets, and even buses!
Thank you for visiting.
Prancing Moose designs and images are Copyrighted and owned by Dave Barton. These images may not be used without permission. This copyright is registered with the US Copyright Office under Registration Number VA0001423751, Dated 2007-05-23.
<<< The protected design/image is represented by the image SHOWN AT LEFT.
"Prancing Moose" trademark is owned by Dave Barton and may not be used without permission.
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